On a freelance job, my local caribbean cuisine they had no brand (digitally) as they wanted one so they can use on fast food delivery platform and physically, they requested me to produce them design of the flyers and business card. The owner original design was a bit basic wanted it to look professional but he insisted that we keep the palm trees and the font of “Pimento”. It was challenging to come up with something different when the theme is the restriction and quite obvious.
Official Pimento Caribbean Cuisine Brand.
Kept it simple, warm colours for the logo I with a cool blue background.
These are the experiment for the brand that would be used in the fast food delivery's internet platform 'Just Eat'. I tried rastafarian colours felt way to bright and obvious. The neon design is my favourite, but as agreed with the owner, we felt it just didn't fit in. The owner insisted that we keep the original font of Pimento as the brand.
These are experiment of the business card for the caibbean cuisine's business card, then at that opint, met with the owner and eliminated what he liked and he didnt like. and picked out the final design for his brand.